EWC / WEB and APP was created to Find your nearest center, make reservations on the go, and access your points and packages.
We were tasked with designing their website, improving the UX/UI for their desktop and mobile apps, and building their brand.
By auditing and consolidating content, we re-architected the site - successfully heroing products with clear calls-to-action, while simultaneously emphasizing how (EWC) functions and meaningfully leverages charitable contributions.
Launched in time for World AIDS Day 2016, the new website garnered significant attention through (EWC)’s celebrity affiliations, prime time TV spots, iTunes buyout, and pop up kiosks around the country.
Below are some highlights from our process.
